activities

Most activities will be based on Minamisanriku town in Miyagi prefecture which had the most enormous devastation by the earthquake and tsunami. LOOM NIPPON Projects will collaborate with Minamisanriku town to develop their Employment Program and will contribute to improve and promote their local industries through KIBOU 311 activities.

activities01:SAKURA PROJECTS

A project to plant as many cherry blossom (sakura) trees as possible in Minamisanriku town where a lots of trees were swept away by the tsunami. The five-year young trees will be planted by the children who suffered from the disaster. Through this activity, we are bringing hope to the children and their future.
As cherry blossom trees need twenty years to become fully grown, the children will grow up with these trees and share many moments together. LOOM NIPPON wishes that, one day, they will pass on their memories with the cherry blossom trees to their own kids.
At the same time, planting cherry blossom trees is to commemorate the victims that passed away due to the earthquake and tsunami in 2011. The spirit of these cherry blossom trees will inherit their souls and allow them to watch the town as it is restored. Cherry blossom trees will be planted once a year around March. Our goal is to plant 3,000 cherry blossom trees over time and to make this area the most magnificent cherry blossom tree spot in Northeastern Japan. This project will continue as Minamisanriku town is reborn.

activities02:GOCOCU PROJECTS

GOCOCU Projects create original sakes that keep hope alive in everyone’s daily lives. A hope that the damaged area will soon recover as the land of abundant crops that it used to be. With the collaboration with Abe Kan Sake Distillery in Sendai, the new sake will be launched in the middle of 2012. The brands are “GOCOCU(護国)” and “YOMOSAKURA(四方櫻).” “GOCOCU” represents the love for the home land. “YOMOSAKURA” is named after a poem that Meiji emperor wrote(100years ago) about cherry blossom trees. This name also includes our wishes to plant many cherry blossoms in Northeastern region.

「たかどのの 窓てふ窓を 開けさせて 四方の櫻の さかりをぞみる」(original poem)

activities03:LOOM BAG PROJECTS

A project to create new locally made products in order to support restoring Minamisanriku town.
-Bag Project –
Bags that are created by local people of Minamisanriku town with a theme of the traditional Tanabata Festival (Star Festival). The two bright white lines are weaved in the bag to represent the wishes and hopes to revitalize the hometowns and people in Northeastern Japan.
The new bag will be launched this September and be available at a couple of major retail stores in Tokyo, Japan. More detail will be announced as the event nears.

Tanabata Festival, held in Sendai, is one of three great festivals in Japan. It celebrates the meeting of the deities Orihime and Hikoboshi (represented by the stars Vega and Altair respectively) that happens only once a year on the seventh day of the seventh lunar month of the lunisolar calendar. Both stars are the bright white stars shinning in the sky.

“In the middle of the night on March 11, 2011, finally the tsunami alert went off and the snow that was falling from the evening stopped. With no electricity, the night was so dark and the sky was full of stars. The stars shinning brighter than ever in the night sky was the most memorable thing that happened that night for the children. While evacuating at school and longing for their family to pick them up, the children as well as others were wishing upon a star. Wishing for the safety of their family, friends, and loved ones with a hope to meet them again.”

(c) LOOM NIPPON. photo by Alfie Goodric, Creative Director/ Yoshi Takeuchi , Design & Production/ QUALLIA inc.
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