Most activities will be based on Minamisanriku town in Miyagi prefecture which had the most enormous devastation by the earthquake and tsunami. LOOM NIPPON Projects will collaborate with Minamisanriku town to develop their Employment Program and will contribute to improve and promote their local industries through KIBOU 311 activities.

activities01:SAKURA PROJECTS

A project to plant as many cherry blossom (sakura) trees as possible in Minamisanriku town where a lots of trees were swept away by the tsunami. The five-year young trees will be planted by the children who suffered from the disaster. Through this activity, we are bringing hope to the children and their future.
As cherry blossom trees need twenty years to become fully grown, the children will grow up with these trees and share many moments together. LOOM NIPPON wishes that, one day, they will pass on their memories with the cherry blossom trees to their own kids.
At the same time, planting cherry blossom trees is to commemorate the victims that passed away due to the earthquake and tsunami in 2011. The spirit of these cherry blossom trees will inherit their souls and allow them to watch the town as it is restored. Cherry blossom trees will be planted once a year around March. Our goal is to plant 3,000 cherry blossom trees over time and to make this area the most magnificent cherry blossom tree spot in Northeastern Japan.

LOOM and Minamisanriku people have already planted 1,123 cherry blossom trees between 2012 and 2019. You can see the records of the cherry blossom planting festival on LOOM's facebook album.

activities02:LOOM BAG PROJECTS

A project to create new locally made products in order to support restoring Minamisanriku town.
-LOOM Bag Project –
"LOOM BAG" is born for a strong desire to recover from Minamisanriku Town,  and for creating jobs for people in the Tohoku region that were severely damaged by the Great East Japan Earthquake LOOM BAG is a handmade carefully woven bag with Minamisanriku cho people's "Love and Hope" feeling. You can order LOOM bag at Dormeuil Aoyama boutique.

LOOM tie

activities03:LOOM TIE PROJECTS

We release "Remember 311" Tie which is a Sette Pieghe tie made in Firenze for gentlemen who sympathize LOOM dream.
- "Remember 311" Tie
LOOM will use a portion of neckties sales to plant Sakura trees in Minamisanriku. This Sette Piege tie was created by a collaboration between LOOM NIPPON and the fashion blog “Jacket Style”. The fabric is Dormeuil Tropical Amadeus, and handmade by Florentine artisans of SEVEN FOLD company. When gentleman ties a LOOM tie elegantly for everyday dress style, we hope he recalls the memories of "3.11" and think of Minamisanriku-cho people.

(c) LOOM NIPPON. photo by Alfie Goodric, Creative Director/ Yoshi Takeuchi , Design & Production/ QUALLIA inc.
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