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Minamisanriku Town will become a famous spot with over 3,000 cherry blossom trees.

After the Great East Japan Earthquake, LOOM NIPPON has been promoting the "Cherry Blossom Project" activity born from KIBOU, which aims to "make Minami Sanriku the most famous cherry blossom spot in Tohoku," planted 3,000 cherry blossom trees by 20 years after the year of the earthquake, by the time the children born in the year of the earthquake grow into adulthood, and "we want to make Minami Sanriku the most famous cherry blossom spot in the Tohoku region."

With the support of many people including Minami Sanriku citizens, especially the Minami Sanriku Forest Cooperative, Astrotech, a local company in Minami Sanriku, LOOM supporters, and singer-songwriter Celeina Ann, who gave the wonderful singing voices to Minami Sanriku people as volunteers to support the reconstruction during the tree planting event, we have been continuing to plant cherry trees for about 13 years until 2025, and as of March 11, 2025, we have achieved our goal of donating 3,000 cherry blossom seedlings.

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LOOM's Sakura is blooming in Minamisanriku-cho recovery memorial park

12th April 2020 Updated

LOOM's "Sakura of hope" is blooming in Minamisanriku-cho recovery memorial park. We can feel this happiness thanks to our supporters. We hope that "Hope for tomorrow" will be blooming in your heart even in fighting COVID-19.

The above photograpgh is a memorial monument placed at the top of "Blessing hill" in Minamisanriku-cho recovery memorial park.

Minamisanriku-cho recovery memorial park opens partially and will be opening whole park in Autumn 2020.

For detail, please check Minamisanriku-cho tourlist association's website.

A retailer of LOOM bag made in Minamisanriku is Dormeuil Aoyama boutique.

Parts of sales revenue of LOOM bag which you purchase fill into the fund of planting 3,000 Sakura trees in Minamisanriku. By every Spring, Sakura trees we have planted are blooming flower steadily even though it is little by little

Minamisanriku citizens including Astrotech people can have courage to progress forward every time when they find these small sakura trees are blooming flower.

We would like to express sincere gratitude for all customers of LOOM bag.

"Remember311" Tie is a product for supporting Minamisanriku town.

If you purchase a LOOM tie, LOOM NIPPON will donate parts of its sales revenue to the fund for planting Sakura tree in Minamisanriku town.

When you tie a LOOM tie for everyday attire, we hope that you will recall the memory of "311" and think of Minamisanriku town people.

LOOM tie is special products of which total units are only forty and made by collaboration between LOOM NIPPON and fashion blog "Jacket style".

LOOM NIPPON YouTube Channel

"SAKURA and KIBOU" is a documentary movie of the activities of MINAMISANRIKU citizens in the Tohoku region of Japan and LOOM NIPPON since the Great East Japan Earthquake of 3.11. 2011. This activity is supported by DORMEUIL, ONWARD KASHIYAMA, SANYO .

We could have planted 1,630 Sakura trees by February 2020 with thanks to all LOOM supporters.

YouTube movie "Bag carrying one step of recovery from 3.11" is created to express LOOM bag as fashion bag for younger lady with help of LOOM supporter , Celeina Ann.

LOOM bag is made by Minamisanriku company, Astrotech. They have a dream that they want to create fashion industry in Minamisanriku someday. Astrotech has been making LOOM bag since 2012 while having such a dream .

The day of 23th July 2014 is not forgotten day for LOOM having such a dream.
In this day, Heisei Emperor and Empress had visited in Minamisanriku-cho. When we saw that Empress is holding LOOM bag in her hand, we could not stop flowing tears from our eyes.

LOOM memorizes this sprendid day forever and would like to releases a new collection of LOOM bag every year.

The new "Neige" LOOM bag showed in the above YouTube movie is able to be purchased on Dormeuil Aoyama Boutique.